Goals
Turning speed into a brand asset
InTouch came with a clear goal: build a digital experience that reflects their customer-first mindset — fast, efficient, and built around instant access to support. In an industry dominated by legacy platforms, they wanted to stand out with a modern experience that was easy to navigate and quick to act.
Customer-centered from the first click
Our research showed that most users on contact center websites are looking for quick answers, not long reads. We built the experience around three principles: short content, immediate access to contact options, and visual clarity. The design of every section removed friction and encouraged