Project in focus

Lek Beauty Bar’s digital
journey

We created a digital presence that feels serene, clear, and personal, just like the experience in the beauty salon.

We design interfaces, visuals, and flows that help products convert, retain, and scale

Goals

Making the brand and website feel like one

Lek Beauty Bar came to us looking for a refined visual system to express their values of calm, care, and understated professionalism and carry that tone into the digital space. We developed a brand system — from logo to color palette — and translated it into a digital experience that feels balanced, thoughtful, and unmistakably theirs.

Designing together with accuracy & care

Our first step was a joint discovery process — understanding what mattered most to the salon and its clients. We defined key priorities: a clean, intuitive site structure, a visual language that reflects warmth and care, and messaging that speaks to busy women who value comfort, professionalism, and time.

Designing the brand’s identity

Logo

The new logo combines modern typography and a graphic element that instantly connects with the salon’s audience. Sleek, sharp lettering reflects transparency and expertise, while the flowing silhouette of a woman adds a personal, memorable touch. Now used across digital and physical touchpoints, the logo brings elegance and recognition to every client interaction.

Designing the brand’s identity

Color palette

The palette focuses on soft beige, complemented by gold and pastel accents, creating a sense of softness, care, and understated luxury. It reinforces the salon’s goal: to offer a relaxing, consistent, and welcoming space from the first click.

Website

The salon’s warmth
is now online

We designed the website as a focused digital space that extends the same clarity and calmness found in the salon. Key sections — from the welcome message to services, portfolio, and booking — have a simple structure. Visitors can explore the team’s work, find prices, and book in a few clicks — all through an interface that feels soft, simple, and personal.

lekbar.com

1 page, unique design

3 days of development from zero

The conversion rate increased from 1% to 5%.

Talk to us

Reach out for a free consultation